By now I am sure you are acutely aware of the disaster unfolding throughout Japan. After a massive earthquake, one of the five strongest in recorded history and a subsequent tsunami, there is indescribable devastation. An estimated 10,000 died, thousands more are injured, millions are homeless and are struggling with access to basic needs like food, shelter, and water, and hundreds of thousands of others have been evacuated from their homes due to the threat of nuclear meltdowns at several power plants throughout the northeast of the country. It is a horrific situation.

Meanwhile, on our side of the Pacific Ocean, we are gearing up for out favorite time of year, the NCAA tournament. Over the next few days and weeks, while our attention is on upsets, close games, and poor officiating, the Japanese people will be doing all they can just to survive.

No amount of money will be able to undo the damage and devestation, or to bring back people’s friends and family that died in the disaster, but money is needed to feed and clothe those who survived, provide medical care, and relocate people who lost their homes. Please consider donating to either the American Red Cross Japan fund or directly to the Japanese Red Cross.

How much should you give? That is entirely up to you, and every little bit helps. Consider donating a dollar for every game you watch during the NCAA tournament. I’d argue that excitement and pleasure from watching these games is worth well more than a dollar, and we get to do it for free. So why not send a dollar or two per game to some people in need.